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LeoVegas Announces Expansion in the US for 2022

LeoVegas, a renowned iGaming operator from Sweden, has announced plans to expand its operations in the US. The planned expansion is scheduled for the first half of 2022. It should happen through the market access deal signed with Caesars Entertainment. According to the brand's announcement, New Jersey is going to be the first US state to welcome LeoVegas' proprietary iGaming platform Rhino. The market access for the company will come through a land-based property of Caesars Entertainment and its iGaming license.

The King of Casino Arrives in the US

LeoVegas has been promoting its brand as 'The King of Casino' for quite some time now. It was about time for The King to try and conquer the lucrative American market.

According to Gustaf Hagman, the company's CEO, LeoVegas was very proud to get the chance to establish its brand across the US. Hagman also highlighted the immense growth potential of the iGaming market in the North American country. Namely, US players are still discovering remote gambling. That offers numerous opportunities to experienced market players like LeoVegas.

Hagman went on to explain how the step to present a proprietary platform was a strategic decision. He noted that the brand's experience had shown the importance of having complete control over its technology. It gave them a strategic advantage over the fierce competition.

As for why the company chose New Jersey as the entry point, there was a simple answer. Namely, The Garden State remains the largest remote gambling market throughout the US. In 2020, New Jersey generated more than $1 billion in iGaming revenues. That's why other leading brands like EveryMatrix, Enteractive, and Mr Gamble also chose to start their US operations in this state.

LeoVegas Blast Casino

LeoVegas – A Brand That Never Sleeps

LeoVegas is widely known as an innovator that never sleeps. While the company has been preparing for its US expansion, it has also worked on other projects.

Earlier this year, the brand introduced the thrilling LeoVegas Blast playing mode. This feature enables players to enjoy the fastest possible slot action possible. Users can now just pick the number of spins and then get notified if they win or trigger a bonus round only. No time is unnecessarily wasted with this mechanic. LeoJackpot Blast is currently available on 26 NetEnt slots. Dead or Alive and Gonzo's Quest are among the featured titles.

The brand has also launched its own game development studio called Blue Guru this year. LeoVegas wants to create exclusive games available to its customers only. This studio is probably one of the Aces in LeoVegas' sleeve for the company's US expansion. As soon as Blue Guru releases some unique titles, we expect them to hit the announced Rhino platform, as well.

Want To Try Experience the Magic of LeoVegas?

LeoVegas prides itself on its impressive and award-winning online casino platform. This gambling destination has a mobile-first approach and over 2,500 top-class games. The operator is also a generous one as it offers no wagering bonuses and lucrative player perks. If you want to experience everything this iGaming brand has to offer, you can easily join LeoVegas Casino. As a new player at the site, you can snatch a welcome bonus of up to €400 and partake in exciting tournaments.

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Milena Petrovska
Milena Petrovska
Published: 27 May 2021
Updated: 13 Mar 2023
Milena is second-to-none when it comes to researching, reviewing, and recommending top online casinos. She stops at nothing when it comes to getting all of the facts and figures straight in each of her expert reviews. Plus, having worked as a writer within the iGaming industry since 2014, Milena has seen it all and is familiar with every aspect of online casinos.

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