Pariplay, a company part of the renowned Aspire Global Group, partnered up with Rush Street Interactive (RSI) and entered the competitive US market. RSI, which is based in Chicago and has been present on the market since 2012, is one of the leading American online casino and betting operators. Thanks to the partnership, the brand will now offer US consumers a wide range of Pariplay online casino games. The expansion of Pariplay in the US market represents a significant step forward in the supplier's effort to strengthen its global presence.
By partnering up with RSI, the operator of PlaySugarHouse.com and one of the most famous online gaming websites in New Jersey, Pariplay has a solid basis to strengthen its positioning in the US iGaming industry. New Jersey is among the strongest American remote gambling markets. The state saw the highest revenue of $96.4 million in December 2020, which represented over a 100% year-over-year increase.
Pariplay's vast portfolio will be a great addition to PlaySugarHouse.com's existing offer. It will further enhance it with more than 750 online casino and live dealer games. New Jersey players will be able to taste some of the best titles by the developer. Many of them have already proven successful in the European market. Some of those games include Amazing Riches, Dragons of the North, and Sharknado.
Richard Schwartz, the President of Rush Street Interactive, said that the partnering between Pariplay was notable because the PlaySugarHouse.com players would be the first ones in the US to play Pariplay's games. This step, he added, reasserts RSI's determination to bring to their players the best mobile playing experience possible.
He could not hide his confidence that the New Jersey public will enjoy the games powered by Pariplay. All their picks have been particularly successful on the European market, and that's a clear sign that American consumers would like them, too.
Not far from this was also Adrian Bailey, the Managing Director at Pariplay. He was excited for the new partnership as it was a massive step for Pariplay. The partnership was marking the beginning of Pariplay's expansion in the US regulated market, Bailey highlighted.
He did not forget to emphasize the importance that the deal was made with RSI. This brand is an established casino operator in New Jersey and Pennsylvania. So, their partnership means Pariplay enters the US market in high fashion. Bailey said he was looking forward to maintaining a long-lasting partnership with RSI. He finished expressing his enthusiasm for discovering how US players will accept their games.
Pariplay Limited is a leading B2B provider of iGaming solutions and games. Established in 2010, it became a world-known game supplier with offices in India, Israel, Bulgaria, Gibraltar, and the Isle of Man. The company is licensed in Romania, Gibraltar, UK, Malta, and New Jersey. They have recently partnered up with MGA Games and expanded in the Spanish market.
Pariplay boasts a game development studio, which has more than 100 innovative and exciting games. Being a leading aggregator, the brand's product comes with over 12,000 top-quality casino games and over 100 live integrations. All these impressive stats are the reason why Pariplay reports over €500 million in bets every month.
The company's primary focus is to bring value to the clients through the various products and custom-made solutions. Pariplay has fully understood the significance of safe gambling, as well. This is why they have introduced different rules and tools within their systems that ensure socially responsible operations.