Pragmatic Play and Codere Team Up for Spain & Colombia
Pragmatic Play announced its partnership extension with Codere. The leading content provider will forge into Spain and Colombia with the operator in its chain of recent expansions over the past six months.
Pragmatic Play Enters Colombia and Spain with Codere
Gamblers in Spain and Colombia have a new range of online gambling content to look forward to. This is after Pragmatic Play extended its partnership with Codere to enter the two markets.
The recently extended collaboration further emphasizes the strong relationship between the two entities. Pragmatic Play currently supplies games to customers in Mexico via Codere.
The move to integrate games with Codere’s platform will see Colombians and Spaniards enjoy games from Pragmatic Play. Some of the releases gamblers in these jurisdictions can look forward to include the popular Sweet Bonanza and Wolf Gold, a multi-award-winning slot. The recently launched Fruit Party 2 is also among the list of titles.
Reactions from Both Companies
Bhotesh Maheshwari said the company’s relationship with Codere continues to remain solid. This is especially after a successful outing in Mexico.
The commercial strategy and operations VP at Pragmatic Play also expressed their delight at the extended partnership in new key markets of Colombia and Spain. Maheshwari also spoke about the company’s well-received products by Codere customers. They concluded by expressing Pragmatic’s ambitions of enjoying the flourishing partnership.
Sarit Adania said Pragmatic’s content is already available in Mexico. And players continue to show thrill for these products. This is why Codere shares the excitement of venturing into two new markets with the content developer.
The Codere casino product manager pointed out this is a key step for both parties as they look to grow their partnerships. Adania concluded by stating the company looks forward to delivering exciting gaming experiences to gamblers in Mexico and Spain.
Pragmatic Play’s Recent Expansions
The extended partnership with Codere to forge two new markets is part of Pragmatic Play’s latest string of expansions worldwide. Its partnership with Luckia is the most recent deal by the content developer.
Pragmatic partnered with Luckia in July this year to fortify its market share in Spain. A while back the operator teamed up with Kaizen Gaming to extend its reach in Europe. That’s not all! April this year saw Pragmatic strike yet another deal with GGPoker to supply live gaming content.
The game developer boasts five new slot releases every month. But it also develops bingo and live casino games in its multi-content portfolio available through a single API.
Pragmatic continues its foray into Spain despite numerous new regulations. Some of them are more restrictive when it comes to sponsorships between sports teams and gambling companies.
Sportsbooks felt the dent with the number of active players dropping by 29.4%. This is between April and June. But iGaming seems to thrive. Quarter one of 2021 saw casino Gaming in the jurisdiction contributing 41.4% of the entire GGR. This is about €99.5 million to represent a 28.3% jump from 2020.
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