Relax Gaming and RubyPlay Sign Integration Deal
Relax Gaming and RubyPlay have announced an integration partnership. The top content aggregator will integrate titles from RubyPlay according to the partnership. RubyPlay is set to benefit from Relax Gaming’s influence in the European market.
RubyPlay Signs Integration Deal with Relax Gaming
The partnership between the two companies will see Relax Gaming integrate RubyPlay’s content on its platform. This Malta-based studio boasts a massive array of social and land-based titles. That means it has the capability to offer players enhance gaming experience through its interactive strategy.
The likes of Adventures of Li’l Red, Grand Express Action Class, and Enter the Vault are among the slot titles from RubyPlay. Another notable title is Alice in the Wild.
Relax Gaming’s CPO commented on the collaboration. Simon Hammon said RubyPlay is a solid game studio popular for its player-centered content. They added the company will be a great addition to Relax’s portfolio.
Mr. Hammon continued saying the partnership is a clear indicator the company is all about distribution to reach a wider audience. This collaboration is also to show Relax values top-quality content, dedication, and hard work.
Ittai Zur expressed RubyPlay’s excitement after sealing the deal with Relax Gaming. The COO added the main drive behind the company’s content is passion for creating interactive content. Zur also praised Relax terming it as an experienced company with a reputation from various quarters. This is for its flexibility, fairness, and speed-to-market. Zur concluded by saying these aspects are what attracted RubyPlay.
A Stellar Year for Relax Gaming
Relax Gaming has had a spectacular 2021. This is in terms of the awards the game developer received. Relax won four EGR B2B awards. Although this doesn’t come as much of a surprise considering it’s a top B2B game provider worldwide.
One of the biggest awards was the Innovation in Mobile and Casino Software Provider. It also scooped two CasinoBeats Developer Awards. The International Gaming Awards will be in London later in the year. Relax is on the list of nominees, fighting for another four awards.
The online gambling content aggregator is among the top in terms of this product. It currently boasts over 2,000 proprietary titles as well as third-party releases from other online game studios.
Relax Partners with Leading Operators
RubyPlay is the latest top online casino content developer to join the Powered By program. The program recently welcomed Leap Gaming and Spadegaming just to mention a few game creators.
Both studios joined the program in early July. Similar to RubyPlay, games from both platforms are available on Relax Gaming’s Powered by Relax program.
Slightly under a month before partnering with Leap Gaming and Spadegaming, the content aggregator partnered with two casino operators. May 27, 2021, saw Relax sign a deal with MaxBet.ro. The partnership with the Romanian operator meant the content supplier can reach a new audience in the country.
On June 1, Relax Gaming announced its partnership with Veikkaus. The Finnish gambling monopoly will now offer content from Relax. That includes aggregated and proprietary titles.
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