LeoVegas continues to show its commitment to combating gambling harm. This is after the Swedish iGaming company implemented an AI-powered deposit limit for its brands in the UK. These are personalized limits aimed at helping the company maintain safe and responsible gambling.
The LeoVegas Gaming brands in the UK will feature the new personalized deposit limits upgrades. They include PinkCasino, LeoVegas.com, BetUK, and 21.co.uk. The deposit limits are personalized and players will get them on their first deposit.
Each player’s personalized limit will come from a combination of proprietary models on risk prediction as well as data from third parties. It’s not a fixed limit with the company saying it will recalculate the figures on an ongoing basis to stay with the customer’s situation.
The company also said it will continue to urge its customers to set safe gambling choices through incentives. It also reaffirmed its continued use of AI-powered messages. The company says this will allow it to offer advice to customers using any of its iGaming brands. This advice will go a long way in triggering informed and responsible gambling decisions.
The announcement further emphasized the company’s use of onsite messages and personalized deposit limits as examples of how AI can make gambling even safer.
AI is not only chipping in to put a limit on individual deposits. LeoVegas also announced its intention to incorporate AI technology to help in spotting at-risk gamblers. The update from the company further stated the AI system will offer enhanced customer behavior analysis. This will then result in the identification of at-risk players and prevent them from depositing funds.
The AI-backed system will first identify the players. The next step falls on the iGaming brand’s customer support team to reach out to the customer. Helping the gambler to control their gambling behavior will be the team’s main task.
The LeoVegas CEO commented on the company’s journey to promoting safe gambling. Gustaf Hagman said safer gambling will give LeoVegas a chance to build long-term relationships with its customers.
The CEO also remains alive to the fact that customer retention is key to growth. But only if the company remains focused on offering the best gambling experiences. All the while with eyes trained on helping players steer away from addiction or any irresponsible gambling behavior.
The CEO was also quick to acknowledge the different financial capabilities each player possesses. That applies to spending habits as well. That’s the reason the company introduced the AI-backed solution. To personalize customer limits after tracking their deposits, and constantly updating them with time.