The Ukrainian Ice Hockey team has picked up a brand new sponsor in the shape of VBET, a top international sports betting company. The new deal was announced via a press release by both parties at the end of August.
The Ukrainian hockey team is an incredibly successful one, with the country being known for delivering top results on the ice hockey rink. The sport has a rich history in the country, and as such, this sponsorship will provide VBET with a great deal of exposure there.
While the history of ice hockey in Ukraine is strong, the sport has become less popular than it used to be. As such, the Ukrainian Ice Hockey Federation is hoping to regain some of its fanbase and change perceptions of the sport.
Heorhii Zubko declared how the federation is hoping to rebrand and change the face of ice hockey in the country. Partnering with VBET is an important step in that process. Mr Zubko is the president of the Ukrainian Ice Hockey Federation.
Anton Svitlychnyi, who is the Head of the VBET Ukraine partnership development department, also expressed how important the deal is. Everyone dreams about working alongside their own national team and for VBET, this new deal is the fulfillment of such a dream. A collaborative video has also been launched to celebrate the new deal between the two parties.
The deal will be financially lucrative for the Ice Hockey Federation, with VBET being a well-established sports betting brand with an international presence. The company has partnerships with the likes of Vorskla, Oleksandriya, AS Monaco, and Portsmouth FC. It has also branched out into the world of e-sports. This kind of global presence will help put eyes back on Ukrainian hockey and will also help it establish itself as a sport that has a place in the modern sporting scene.
VBET’s presence in Ukraine can also be seen in other sports. The brand is a sponsor of the Ukrainian Football League and the League Cup and Super Cup.
VBET is a sports betting and casino operator that launched in 2008 and is owned by Vivaro Ltd. In the near-decade and a half, it has earned itself a very strong reputation in the sports betting world. Besides offering competitive odds on a range of sports betting markets, the operator works with many top casino game developers too. Players can try their luck on popular slots from big-name developers like NetEnt. The operator also holds various licenses including ones from the MGA and UKGC. Meaning, its products can be played in a range of countries. If you want to learn more about this casino and sportsbook operator, check out our full review of VBET right here on GoodLuckMate.