Hail, Caesar! And Videoslots! The popular online casino operator, Videoslots, has signed a deal with US gaming giant Caesars Entertainment. And why is this significant? Thanks to this partnership, Videoslots get precious access to the US market. Heehaw! The first online casino will be launched in 2023 in Pennsylvania. According to the headlines, the first brand should be the US Mr Vegas site. It plans to use the brand’s proprietary platform, but it will operate under the Caesars license.
The new partnership should open new doors and windows to players in the US market. Both companies expect to increase their presence, as more and more states choose to regulate online gambling.
Alexander Stevendahl, chief executive at Videoslots, announced that the gamers of the New World will finally get the opportunity to connect with them and their brands. Stevendahl believes the American market has immense potential. According to him, the state of Pennsylvania is a perfect starting point, and Mr Vegas is a perfect brand for the USA. Furthermore, he hopes the distinctive theme and vibe of the upcoming online casino will speak to players from coast to coast. The executive hopes it will be as successful as it has been in Sweden, the UK, and Denmark. The long-term plan is for Videoslots to become the “world’s leading online operator”.
The Mr Vegas gaming site is home to more than 2,000 games. The gaming gallery includes slot machines, table games, scratch cards, and a live casino. The simple yet elegant platform is user friendly and available on both desktop and mobile.
Videoslots was founded in 2011 as an online casino but quickly evolved into an operator with multiple brands under its umbrella. Headquartered in Pietà, Malta, Videoslots is regulated by the most relevant regulators in the industry. Players who join it can expect to see Swedish, Maltese, UK, and Danish licenses. In line with the new deal with Caesar’s, the company will also legally provide gaming services in the US.
Caesars Entertainment is arguably the biggest gaming company in the world. Founded in 1996 in Reno, Nevada, it directly operates more than 20 land-based casinos. Caesars also operated 30 brick-and-mortar venues under a lease or a management agreement. Some of the most famous casinos in its portfolio are Flamingo Las Vegas in Reno and Caesars Palace in Paradise, Nevada.
The company jumped the US online gaming train pretty early, and successfully. In April 2021, it acquired one of the most famous bookie sites, William Hill, for $3.7 billion. Plans are in place to rebrand William Hill as Caesars Sportsbook in the US. The European business of William Hill was sold to 888 Holdings a few months later.