Content provider and aggregator Pariplay announced its acquisition of a full iGaming supplier license in West Virginia. That means gamblers in the state will have a wider array of games to choose from through the Fusion platform.
Pariplay announced it received a full iGaming supplier license to operate in West Virginia. The recent milestone by the content aggregator and provider means it can supply local licensees in the state via its Fusion aggregation platform.
The platform comes with everything under one roof to offer operators a complete solution to launch an online gambling site. Before receiving the full certification, Pariplay had received an interim certificate in January.
The developer’s Fusion platform already boasts over 100 slot games by Pariplay. It also comprises online gaming content from over 60 top game studios in the industry. Not forgetting new developers on the block.
This content will now be available to players through the various licensed casino operators in West Virginia. Plus, the developer looks to develop unique content to target the US customer base.
Pariplay’s Fusion also comes with marketing tools set for certification in the US. Some of these tools are Live tournaments, Spin That Wheel, free spins, and a bonus engine. These tools have shown their effectiveness in boosting customer acquisition, retention, and engagement rates. Such factors are key for any operator looking to remain steadfast in an ever-changing gambling space.
The Fusion platform by Pariplay also offers first-time online and land-based operators a chance to get market-ready in the shortest time possible. A stand-out solution ensures the operators get off in style and with attractive offerings considering the first in the market always has the advantage. Adrian Bailey commented on the recent milestone by Pariplay. The Pariplay managing director said the developer’s business strategy in North America has allowed it to make major strides. This was in reference to the several licenses the game developer has applied for in different states.
Mr. Bailey stated Pariplay’s acquisition of a West Virginia license is a crucial marker in implementing the North American strategy. They also expressed their delight at seeing the team’s hard work pay off.
The official further emphasized Fusion’s effectiveness and flexibility for both partners and customers.
The recent license acquisition to operate in West Virginia is part of the company’s strategy to gain a foothold in the US. Earlier in the year in April, Pariplay partnered with GAN to extend its presence in the country.
GAN already enjoys operations in three states. Michigan, Pennsylvania, and New Jersey. Its plug-and-play platform is open to operators in these states. This will allow the game developer to broaden its audience in the US market.
Pariplay is part of Aspire Global, a B2B iGaming solutions provider. The company boasts operations in 30 regulated jurisdictions in the UK and the US.